The area that surrounds the logo is as important as the logo itself. The minimum area of 2 "x", known as “clear space,” provides breathing room to the logo and eliminates visual clutter (text, graphic elements or other logos) that can compete with logo legibility – thereby diminishing the effectiveness of the logo.

When working in predefined or restricted space like billboards and signage, a minimum area of 1 "x" can be applied.

Deviation from these clear space requirements requires prior approval.



Defining clear space
The height of the lower case letter “s” in the logotype defines “x.” This unit of measurement defines the minimum amount of “breathing room” required in all directions surrounding a ConocoPhillips logo.