To maintain the integrity of the ConocoPhillips identity, consistent and proper use of all logo components is essential. Avoid any alterations to the logo components, including changes to color, size or placement that are not specifically defined as correct use variations within these standards.
The examples below demonstrate some typical graphic mistreatments of the ConocoPhillips logo.
DO NOT substitute type |
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DO NOT outline logo |
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DO NOT use photocopied, faxed, low resolution or other low-quality artwork |
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DO NOT change the sizing or scale of one logo component independent of the other |
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DO NOT substitute words in logotype |
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DO NOT use any color other than those specified |
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DO NOT distort the logo components in any way |
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DO NOT reposition any logo component |
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DO NOT place the logo on an angle |
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DO NOT overlap the logotype and the Mark |
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DO NOT transpose the logo colors |
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DO NOT embellish the logo with drop shadows |
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DO NOT translate the logo into foreign languages |
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DO NOT use logotype independently of secondary graphic |
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DO NOT use the logo as a reading element |
* The secondary graphic element (commonly referred to as the "Mark")