Our logo is our signature and is the first visual contact a customer has with ConocoPhillips. Words and images come together to create a recognizable face for our brand. As our corporate trademark, the ConocoPhillips logo is our signature and distinguishes us from all of the other companies. The ConocoPhillips logo is the single most valuable symbol of the company. Our well-known name and logo allows us to successfully identify and market our products and services worldwide. Consistent use of our logo is an essential part of our larger business strategy and is key to legally protecting our trademark. The ConocoPhillips logo should appear consistently and prominently at least once on all external products and materials that are directly tied in to our business.
There are rare exceptions when the ConocoPhillips logo should not be used (specific joint ventures, some transportation vehicles, corporate aircraft, non company or business related events etc.). All exceptions must be approved by Ed Burke (Corporate Image and Advertising) or Chris Young (Creative Services). The application guideline above pertains to ConocoPhillips employee only and any non-employees or business must be approved in advanced by ConocoPhillips.
The effective communication of our corporate logo is the mission of these identity standards. They are carefully assembled to assist you when applying the new ConocoPhillips identity. Intended to cover a range of primarily print applications of our logo, these identity standards will be most successful when they are carefully reviewed and precisely applied.
These identity standards offer the nuts and bolts of how our logo is to be displayed graphically, as well as provide a sense of the intent behind the instructions. Our aim is for you to come away from these identity standards with a basic understanding and appreciation of these principles. Taking the time to review these standards, and then using them properly and consistently, effectively communicates our logo.
Preferred corporate logo
This logo is “preferred” because of the following design criteria:
– Composed of the logotype and secondary graphic
– Full color: ConocoPhillips Red and black
– Positive application
– Includes descriptor (when applicable)
Whenever possible, the preferred logo should be used in design applications.
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