Background Usage

When placing the logo within an application, optimal legibility should always be your first priority.

Wherever possible, use the two-color preferred logo. When background activity or contrast prohibits use of the preferred logo, choose a logo version from the family of logos that will maintain brand legibility.

Positive logos on a neutral or light solid field		Positive logos on a light active field
Reverse logos on a dark solid field		Reverse logos on a dark active or red field

Optimizing legibility
While composing your layout, consider these options to achieve optimal legibility:
– Select a different, and less busy, image
– Screen back the background’s image or pattern
– Choose another logo variation, such as the preferred two-color
reverse (using ConocoPhillips Red) or the alternate one-color reverse