Marketer’s Advertising Applications
Before creating an ad promoting 76 Lubricants’ products please read through the logo and clearspace sections of this manual. In addition, keep the design as simple as possible. Keep the 76 Lubricants Logos/Logotype towards the top and the marketer’s identity towards the bottom. If printing in color use the blue/red identity as the dominant color scheme. If printing in black and white avoid using grays for anything except photographs. Images and product shots from the marketers’ kit are preferred.

Printed Applications
The 76 Logo can be printed on virtually any surface, but always follow the guidelines in this manual and use the correct Pantone or CMYK colors. If printing on a curved surface please take extreme care not to distort the logo.

Embroidery Applications
When embroidering the 76 Lubricants Logo on anything, the circle portion of the logo should be no smaller than 3/4" high. When embroidering onto a color other than white you must include a white stroke between the red circle and blue 76.