Accurate color reproduction is important in all aspects of the 76 identity system. These CMYK and Pantone spot color chips are provided to ensure correct color reproduction. Spot color reproduction is preferred, but if it is not possible check the colors against these chips. In applications with large amounts of text; uncoated or matte paper is preferred. Only use glossy paper in applications where photography is dominant.

76 Red PANTONE: PMS 485 4-Color: 100% Magenta, 100% Yellow RGB: 212 Red, 46 Green, 18 Blue. PANTONE® is a registered trademark of Pantone, Inc.

76 Blue PANTONE: PMS Reflex Blue 4-Color: 100% Cyan, 81% Magenta RGB: 0 Red, 32 Green, 159 Blue.

“Get The Spirit.” Correct Color Usage on Various Backgrounds

Correct color usage depends upon proper contrast between the brand and GTS Selling Statement graphic, and the background color, or complexity of the background, on which it appears. The brand and Selling Statement Graphic can be placed on any background, if there is enough contrast between the two. Photographs can be used as a background element as long as the photo does not hinder the readability of the brand and Selling Statement graphic.