When using the 76 identity it is important that enough space is maintained around the symbols and logotypes to clearly convey the identity without competition. When using the 76 Logo space equal to half of the height of the logo itself should be maintained around the entire logo.

“Get The Spirit.” Selling Statement Graphic

The “Get The Spirit.” (GTS) Selling Statement graphic must be used with the accompanying brand logo and never alone. It must appear only in the approved positions and size relationships that are shown in this document. The GTS Selling Statement should not be recreated in any other way than the way it is presented here.

Clear space is the minimum area to be kept free of graphics, logos, type, lines or any other elements around the logo. No other piece of art or layout edge can come within this area. The outer dotted line represents the “1X” minimum clear space boundary or distance to the edge of each logo. Clear space is measured from the red circle of the 76 Ball not the outside of the stroke.

The stroke around the 76 Ball is intended to gain contrast between the logo and the background color or photograph, (see example below).

The “1X” measurement relates to the height of the letter “e” in “Get The Spirit.” All marketing communications using the GTS Selling Statement graphic should be reviewed by the legal department for content. The ® symbol should be used in relation to the 76 brand logo as it is a registered logo.