We believe clearly explaining our brand illustrates what makes us different and why we are becoming the E&P company of choice. It helps us recruit top talent, access new markets, build trust with communities and maintain a strong reputation with stakeholders. When we think about what makes ConocoPhillips unique, what drives us as an organization, the essence of the ConocoPhillips brand is Accountability + Performance. These two things guide not only what we do, but how we do it.