The preferred usage of the WingPoints logo is with its tagline, “Rewards With Altitude.” When using the tagline in a sentence or paragraph, it always should be in italics and typed using initial caps on all of the words as shown here. The typeface used in the tagline is Helvetica Neue Medium. The tagline may not be reduced in relationship to “WingPoints” but may be enlarged within size restrictions. The tagline may not exceed the line length of “WingPoints.” The right edge of the “e” in “Altitude” always aligns with the right edge of the “s” in “WingPoints.”

The preferred background color is white or a light color, but can be placed on a dark background (see back).