The tagline typeface is Helvetica Condensed Bold Oblique. When using the Kendall logo, the preferred usage of the tagline is below the logo. Do not make the tagline so large that it overpowers the logo.

On the metallic beveled wordmark version, the tagline should be black or white, depending on background requirements. On all other versions, the tagline must always be the same color as the logotype portion of the logo.