Kendall Logo
The Kendall logo is made up of two parts, the red "two-finger" ball logo and the wordmark "Kendall". The Kendall logo should be used to represent the brand on all Kendall communications. When imagery of motor oil is used, or specific oil products are represented, the modifier "Motor Oil" is not needed with the logo.
The Kendall logo can be reproduced in any printing situation: PMS colors, 4-color process, web color, or black and white.
Note these approved specifications for reproducing the logo.
Backgrounds
Because of the heavy black outline around the logo, it can also be placed on a dark or color background.
Alternate Wordmark
In situations where the metallic beveled wordmark is not optimal, flat versions of the wordmark logo can be used.
PMS Colors/4-Color Process/Web Color
If required, the Kendall logo can also be reproduced in 2-color applications using PMS 485 and black or white.
If printed in a single color, it must be, white or black.
Red:
PANTONE: PMS 485
4-Color: 100% Magenta, 100% Yellow
RGB: 255 Red, 0 Green, 0 Blue
HEX: FF0000
Black:
PANTONE: PMS Black
4-Color: 100% Black
RGB: 0 Red, 0 Green, 0 Blue
HEX: 000000
White:
PANTONE: N/A
4-Color: N/A
RGB: 255 Red, 255 Green, 255 Blue
HEX: FFFFFF
Kendall Motor Oil
The Kendall Motor Oil logo should be used in situations where the motor oil product needs to be represented but is not otherwise shown or mentioned.
The Kendall Motor Oil logo can be reproduced in any printing situation: PMS colors, 4-color process, web color, or black and white. Below are the approved specifications for reproducing the logo.
Backgrounds
Because of the heavy black outline around the logo, it can also be placed on a dark or color background.
Alternate Wordmark
In situations where the metallic beveled wordmark is not optimal, flat versions of the wordmark logo can be used.
PMS Colors/4-Color Process/Web Color
If required, the Kendall logo can also be reproduced in 2-color applications using PMS 485 and black or white.
If printed in a single color, it must be, white or black.
Red:
PANTONE: PMS 485
4-Color: 100% Magenta, 100% Yellow
RGB: 255 Red, 0 Green, 0 Blue
HEX: FF0000
Black:
PANTONE: PMS Black
4-Color: 100% Black
RGB: 0 Red, 0 Green, 0 Blue
HEX: 000000
White:
PANTONE: N/A
4-Color: N/A
RGB: 255 Red, 255 Green, 255 Blue
HEX: FFFFFF
Kendall Stacked Motor Oil
The stacked Kendall Motor Oil logo should be used only in situations where space is limited and the normal logo is not appropriate. It should not be used in combination with the horizontal Kendall logo.
The stacked Kendall Motor Oil logo can be reproduced in any printing situation: PMS colors, 4-color process, web color or black and white. Below are the approved specifications for reproducing the logo.
Backgrounds
Because of the heavy black outline around the logo, it can also be placed on a dark or color background.
Alternate Wordmark
In situations where the metallic beveled wordmark is not optimal, flat versions of the wordmark logo can be used.
PMS Colors/4-Color Process/Web Color
If required, the Kendall logo can also be reproduced in 2-color applications using PMS 485 and black or white.
Red:
PANTONE: PMS 485
4-Color: 100% Magenta, 100% Yellow
RGB: 255 Red, 0 Green, 0 Blue
HEX: FF0000
Black:
PANTONE: PMS Black
4-Color: 100% Black
RGB: 0 Red, 0 Green, 0 Blue
HEX: 000000
White:
PANTONE: N/A
4-Color: N/A
RGB: 255 Red, 255 Green, 255 Blue
HEX: FFFFFF
Kendall Two-Finger Logo
Subject to the following guidelines, the Kendall Two-Finger logo can be used on its own as a design element positioned separately from the Kendall Motor Oil logo on a given piece. However, it must never be used alone as the only corporate identification without the complete Kendall Motor Oil logo being presented prominently on the piece as well.
The Kendall Two-Finger logo can be reproduced in any printing situation: PMS colors, 4-color process, web color or black and white. Below are the approved specifications for reproducing the logo. It must never be used alone as corporate identification without the entire logo present.
Backgrounds
Because of the heavy black outline around the logo, it can also be placed on a dark or color background.
PMS Colors/4-Color Process/Web Color
If required, the Two-Finger logo can also be reproduced in 1-color applications using PMS 485, black or white.
Red:
PANTONE: PMS 485
4-Color: 100% Magenta, 100% Yellow
RGB: 255 Red, 0 Green, 0 Blue
HEX: FF0000
Black:
PANTONE: PMS Black
4-Color: 100% Black
RGB: 0 Red, 0 Green, 0 Blue
HEX: 000000
White:
PANTONE: N/A
4-Color: N/A
RGB: 255 Red, 255 Green, 255 Blue
HEX: FFFFFF