The many product and service brands that exist within the family of companies that make up ConocoPhillips can extend our visibility through the inclusion of an endorsement line. The ConocoPhillips endorsement line serves as a quiet link, reinforcing brand equities between the particular product or service and the corporate brand.
The endorsement line aligns with the right edge of the logo it is endorsing.
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ConocoPhillips endorsement line
The endorsement line (A ConocoPhillips Brand) is positioned and sized so as not to compete or overpower the product or service brand logo. Never alter this proportional relationship or reposition.
Apply the relative sizes as shown, depending on size and placement of product brand logo. ConocoPhillips is always set in Adobe Helvetica Medium and the remainder of the line is Adobe Helvetica Light. Minimum distance between brand logo and endorsement line is never closer than .25". There should be no type or graphic between product brand and endorsement line. |