The effective communication of our corporate brand is the mission of these standards that are carefully assembled to assist you when applying the ConocoPhillips logo.
Intended to cover a range of primarily print applications of our brand, these standards will be most successful when they are carefully reviewed and precisely applied.
These standards offer the nuts and bolts of how our brand is to be displayed graphically as well as provide a sense of the intent behind the instructions. Our aim is for you to come away from these standards with a basic understanding and appreciation of these principles. Taking the time to review these standards, and then using them properly and consistently, effectively communicates our brand.