The following examples illustrate incorrect usages of the Conoco Capsule Signature.

Incorrect
The specialized typeface should not be used without the accompanying Capsule shape or border.

Incorrect
The Conoco Capsule Signature should not have the word "Conoco" in another typestyle.

Incorrect
Words other than "Conoco" should not appear inside the Capsule shape or border.

Incorrect
The Conoco Capsule Signature should not be embellished.

Incorrect
The Conoco Capsule Signature elements should not be reproduced in more than one color.

Incorrect
The Conoco Capsule Signature should not be outlined.

Incorrect
The Conoco Capsule Signature should not be a poor-quality reproduction.

Incorrect
The Conoco Capsule Signature typography, shape or border should not be stretched, compressed or otherwise altered from its approved form.

Incorrect
The Conoco Capsule Signature should not be altered to read in a vertical position or at an angle.

Conoco Capsule Signature as a Reading Element
Under no circumstances should the Conoco Capsule Signature function as a reading element (Figure 1).