Background Relationship
The Conoco Capsule Signature needs visual clear space around it so it will appear separate from line and pattern designs or other artwork.
The goal is for the Conoco Capsule Signature to be a distinctive and strong brand identifier. To accomplish this goal, the Conoco Capsule Signature should be seen in its entirety and should not be partially hidden by text or competing with other elements.
The Conoco Capsule Signature can be displayed over subtle watermarks, varnished patterns, photos or art as long as they do not actively compete with the Conoco Capsule Signature for attention.
When using a dark photographic background, the recommended and preferred choice is a white Conoco Capsule Signature. Photographs used as backgrounds must provide enough contrast so that the signature will always be clearly legible.
A black Conoco Capsule Signature is the recommended and preferred choice on a light-valued photograph or textured background.