Our brand has long been characterized by its quality products, able people and exceptional  performance, all united by the  Conoco Capsule. As the symbol of our brand, our capsule deserves the same care and protection that we provide to any key asset.

These guidelines are to ensure that our Capsule is attractively and consistently expressed wherever it appears. Departure from these guidelines can result in confusion among the public, loss of customer loyalty and diminished employee pride.