The recommended type family for 76^® gasoline is ITC Avante Garde Gothic Standard. This is a fun, interesting and legible font that perfectly embodies the character of the campaign. It is also a diverse font family with more than enough weights and styles to serve any purpose.

Below, the font family has been classified into three different groups.

Figure 01 is the recommended group of primary fonts. When used in different sizes and with different colors, they should provide plenty of options for a good designer to build almost any layout.

Figure 02 features secondary fonts, which are condensed weights, that can be used on a limited basis or for legal copy. These secondary fonts should never be featured in the primary, or even secondary, level of a layout.

Figure 03 contains fonts that are not recommended for use in any layout. For reasons ranging from poor legibility to poor taste, designers should avoid using these fonts.