The preferred logo style to be used for 76^® gasoline is the gradient 76 ball featured in Figure 01. This logo’s shadows and highlights emulate the iconic 76 balls that have traditionally risen above 76 stations. Figure 02 shows the preferred 76 logo on 76 blue.

The preferred 76 gradient ball should be used whenever possible on all types of backgrounds and must include the (™).

DO NOT place the 76 gradient ball on a solid red-colored background, as show in Figure 03.

In rare cases, when printing restrictions or other factors mandate a two-color logo, designers can substitute the logos featured in Figures 04 and 05. Figure 04 should be used on light backgrounds, while Figure 05 shows the FLAT logo on 76 blue.

When a black and white logo is required, the one-color logo featured on Figure 06 may be used.