In most layouts, the 76^® gradient ball should be locked up with the tagline, “We’re on the driver’s side™.” In all instances, the tagline can be placed on either side of the 76 logo. See examples in the Alternative Size and Placement Option section.

Figure 01 demonstrates the preferred size relationship and spacing between the tagline and logo. It also demonstrates the placement on the page.

The tagline should span twice the width of the 76 gradient ball and be placed beside the logo at a distance equal to the height of the W. It is shown here as “y” space. Place logo two times “y” space to the side of the logo and one “y” space from the bottom. You also can use this "y" space as a clear space measurement around the logo.

The preferred background color is white, but the logo can be placed on light gray, tan or 76 blue. See colors in the Preferred Colors section. When placing the logo configuration on a dark background color, reverse the tagline and the (™) to white, as shown in Figure 02. Do not redraw the 76 gradient logo or stroke it with a color.